A truly great cup of coffee is only determined by
the people who consume it. Along with our intensive evaluation process, because we serve hundreds of thousands of
guests every year at our brick and mortar coffee shop in Novato
California, we are able to immediately, continuously and accurately gain
feedback from our guests to understand what people like or dislike.
This direct interaction with our beloved guests at
the Novato Coffee Shop has allowed us to fine tune our Coffee Blends.
This allows us to provide agriculturally top rated coffee beans as well
as, truly top quality coffee bean blends that have proven to be dearly
loved by hundreds of thousands of people for over eleven years.
The Stringent Process of Excellence
Our coffee beans must pass a stringent quality
evaluation before we offer the coffee to our guests. Through a
sophisticated process involving micro sample roasting and weekly focused
taste samplings (cupping), we carefully and meticulously scrutinize
each harvest from each particular farm. Only after each harvest of beans
passes our intensive evaluation will we offer these top quality beans
to our guests.
Coffee Roasting Akin to Great Cooking
Much like how great chefs will use multiple
assortment of spices to give the dish depth, dynamics and truly great
flavor, we view coffee roasting much the same way. Each particular type
of coffee bean, has a different taste depending on where it was grown, how it was roasted
and the quality of care provided by each coffee farmer during the growth process.
We craft the finest coffee in the world by
determining which farms are providing the healthiest and most flavorful
beans and only source coffees from these farms. We then craft each blend
with several different types of expertly roasted, top rated coffee beans, in proper
ratios, to create a balanced, very robust, dynamic and incredibly
flavorful cup of coffee.
We are so confident that you will love our coffee,
we offer a money back guarantee. If you do not like any of our coffees,
for any reason, with a smile we will refund your money.